Social networking refers to utilizing internet-based social media sites to remain connected with friends, family, colleagues, customers, or clients. Social networking will have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. Social networking is additionally a big base for marketers seeking to interact with customers. Facebook remains the most important and hottest social network, with 2.91 billion individuals mistreatment the platform every month, as of Dec. 31, 2021.1 Instagram, Facebook traveler, Twitter, and Pinterest area unit ensuing hottest, consistent with Statista.

Social networking is the application of increasing the amount of one's business and/or social contacts by creating connections through people, usually through social media sites like Facebook, Twitter, LinkedIn, and Google+.

Based on the six degrees of separation thought (the concept any 2 individuals in the world may build contacts through a sequence of no over 5 intermediaries), social networking establishes interconnected online communities (sometimes called social graphs) that facilitate individuals to build contacts that might be smart for them to understand, however, that they might be unlikely to own met otherwise.

Depending on the social media platform, members could also be ready to contact the other member. In different cases, members will contact anyone they need an affiliation to, and after anyone that contact contains an affiliation to, and so on. Some services need members to own a pre-existent affiliation to contact different members.

While social networking has gone on nearly as long as societies themselves have existed, the unique potential of the net to facilitate such connections has LED to associate exponential and progressive enlargement of that development. additionally, to social media platforms, the capability for social interaction and collaboration is more and more designed into business applications.